Despite the growth of digital modes of marketing, brochures haven’t yet lost their charm. And they will likely stay for years to come for their ability to deliver a good message through informative content. However, you can part ways with the traditional brochure templates to create a stunningly unique one that catches the eyes of your prospects. Here are a few ideas that can add that touch of distinction to your business brochures.
- Pace the Visual Pow: A great visual impact is the first thing every brochure needs. However, if you gradually pace the delivery and processing of information, you can make your worth a read. Use a conversation mode and start with a question or a problem statement. A series of images or solutions can then lead to an answer, which can be your brand, a service, or a product. Then, a gradual lead towards the call to action can compel them to reach you.
- Minimal Text Policy: Despite a lot of space on the brochure, going minimal on text is still a great marketing technique. Create a short and crisp message that blends well with the brochure’s design, other elements, and color scheme. This gives you an upper edge of creativity in the use of text as well as graphics.
- Use Colors and Folds: If you ask a designer what different colors denote, you might find different emotions connected to each. Like red mostly comes with error and yellow with a warning. Similarly, you can play with folds to add a creative angle to the information you wish to deliver.
Besides, you should also choose the right printing technique and paper to get the best results, where experienced Brisbane printers can guide you.