As highlighted by a number of studies, a large percentage of online shoppers abandon a shopping cart if they find the checkout process complicated or too long.
That is why; the developers have to explore ways to keep the checkout flow simple and checkout process fast to keep the shoppers engaged and persuade them to complete the online transaction.
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Often developers try to combat shopping cart abandonment by implementing checkout page optimization tricks like keeping the checkout process simple, increasing the loading speed of the checkout page, providing multiple payment options, keeping online payment secure, and including a visual progress indicator.
The eCommerce application developers can emulate Amazon, the world's largest online retailer, to reduce shopping cart abandonment by making the web store deliver a checkout-free shopping experience.
Amazon recently announced a new kind of store called Amazon Go which delivers a checkout-free shopping experience. The company uses advanced shopping technologies to enable customers to buy a variety of products with no lines and no checkout.
Amazon Go aims to increase the conversion rate through a checkout-free shopping experience. It further enables customers to experience checkout-free shopping by using their Amazon account and Amazon Go app.
Understanding Important Features of Amazon Go
Checkout-Free Shopping Experience
Amazon Go is a brick-and-mortar store. But Amazon has designed the store specifically to boost customer experience by delivering Just Walk Out Shopping experience.
A shopper can enter the new kind of store through the Amazon Go app; purchase the required products; and walk out without going through the checkout process. The no-checkout experience enables shoppers to buy the products in a faster and more convenient way by avoiding both lines and checkout.