For years, company owners have used offline directories such as the Yellow Pages to reach their clients. However, the internet has revolutionized how entrepreneurs do everything, including how they market their goods and services.
An online business directory has a lot of advantages that traditional paper listings do not have. These benefits are the reasons why more and more entrepreneurs have opted to list their companies in internet directories.
The first reason why an online directory is better than a paper directory is because it is always current. Offline directories are usually updated once a year. This means that the listings could be out of date by the time potential clients look through it. However, online listings are updated when necessary, and entrepreneurs can revise the listings to include seasonal specials as well as advertisements.
Producing offline directories is quite expensive, and these costs are passed down to the listed companies. The high costs discourage start-up firms and small companies that cannot afford them. Furthermore, it is difficult to track the client's response from offline business guides. Therefore, entrepreneurs never know their Return on Investment.
However, with online listings, it is very easy to keep tabs on all the traffic that is generated to a company's website from the internet directory. Entrepreneurs will be able to know how efficient their online marketing is.
Online listings are better than offline business guides because the internet has become the tool of choice for most clients. A lot of people look to the internet for information on businesses, services and products in their area.