"Digital transformation" is not just a slogan. This is the basic concept of my business model and I hope after reading it you will understand why it should be the basic concept of your own business.
Essentially, digital transformation is the process of moving your entire company from an old platform to a new, efficient and digitally attractive model.
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There are so many different things associated with it, but let's see how it works for sales and marketing.
Digital transformation can repeatedly transfer your sales and marketing from the physical world to phone calls, flyers, and emails on the internet.
These old "analog" techniques are still in widespread use, but have become less effective over time. Why is that? E-commerce technology has reached the point where they take physical advertising out of the water.
People are still buying more than ever before, but where are they doing it? You buy online instead of going to a store. Have you heard of a "showroom"?
This is a term retailers refer to as people who walk into a store to try a physical product and then search for the best price online.
Best Buy in particular, if it happens frequently, has part of the business model in hopes of attracting people to purchase in-store products through the Best Buy website. (Smart Thinking Best Buy, a way to transform digitally instead of fighting it!)